Law 8 of 48

Make Other People Come to You — Use Bait if Necessary.

Position yourself in a way that compels others to seek your involvement or approval. Create incentives or enticements ('bait') that attract others to engage with you or pursue your favor. By making others come to you, you can assert control over interactions and negotiations, shaping outcomes to your advantage. Exercise patience and strategic positioning to draw others towards you, leveraging their eagerness to your benefit.

Independent commentary on a principle popularised in The 48 Laws of Power by Robert Greene and Joost Elffers. Not affiliated with or endorsed by the authors or their publishers.

What it actually means

Chasing signals need, and need gets priced into whatever you are offered. This is not about playing hard to get; it is about not surrendering the terms by arriving eager. Most of the work is the unglamorous part — being genuinely worth approaching, so that the approach happens without you asking.

Where you would have seen it

You follow up on a job application four times in a fortnight. The recruiter now knows you have nothing else in play, and the offer, when it arrives, sits at the bottom of the range she had in mind.

Try it today

Choose one thing you were about to chase today and do not. Spend that time on the work that makes the next approach unnecessary.

Where this shows up

Law 8 tends to come up in these parts of life. Follow a path to read the other laws that belong with it:

Negotiating · Composure

Laws that go with it

If law 8 landed, these are the entries people usually read next — they cover overlapping ground: law 4, law 22, law 28.

FAQ

Law 8: quick answers

What is law 8 of the 48 laws of power?

Position yourself in a way that compels others to seek your involvement or approval. Create incentives or enticements ('bait') that attract others to engage with you or pursue your favor. By making others come to you, you can assert control over interactions and negotiations, shaping outcomes to your advantage. Exercise patience and strategic positioning to draw others towards you, leveraging their eagerness to your benefit.

What does law 8 actually mean?

Chasing signals need, and need gets priced into whatever you are offered. This is not about playing hard to get; it is about not surrendering the terms by arriving eager. Most of the work is the unglamorous part — being genuinely worth approaching, so that the approach happens without you asking.

What is a real example of law 8?

You follow up on a job application four times in a fortnight. The recruiter now knows you have nothing else in play, and the offer, when it arrives, sits at the bottom of the range she had in mind.

How do I apply law 8 today?

Choose one thing you were about to chase today and do not. Spend that time on the work that makes the next approach unnecessary.

Get law 8 on your Lock Screen

All 48 entries live in the app, delivered one a day to your Lock Screen and Home Screen so the good ones actually stick.

Download on the App Store

Laws of Power is independent commentary on principles popularised in The 48 Laws of Power by Robert Greene and Joost Elffers. It is not affiliated with, endorsed by, or connected to the authors or their publishers, and it does not reproduce the book.