Law 8 of 48
Make Other People Come to You — Use Bait if Necessary.
Position yourself in a way that compels others to seek your involvement or approval. Create incentives or enticements ('bait') that attract others to engage with you or pursue your favor. By making others come to you, you can assert control over interactions and negotiations, shaping outcomes to your advantage. Exercise patience and strategic positioning to draw others towards you, leveraging their eagerness to your benefit.
Independent commentary on a principle popularised in The 48 Laws of Power by Robert Greene and Joost Elffers. Not affiliated with or endorsed by the authors or their publishers.
What it actually means
Chasing signals need, and need gets priced into whatever you are offered. This is not about playing hard to get; it is about not surrendering the terms by arriving eager. Most of the work is the unglamorous part — being genuinely worth approaching, so that the approach happens without you asking.
Where you would have seen it
You follow up on a job application four times in a fortnight. The recruiter now knows you have nothing else in play, and the offer, when it arrives, sits at the bottom of the range she had in mind.
Try it today
Choose one thing you were about to chase today and do not. Spend that time on the work that makes the next approach unnecessary.
Where this shows up
Law 8 tends to come up in these parts of life. Follow a path to read the other laws that belong with it:
Laws that go with it
If law 8 landed, these are the entries people usually read next — they cover overlapping ground: law 4, law 22, law 28.
Always Say Less than Necessary.
People hear a pause as composure and fill it in your favour; they hear volume as need.
NegotiatingComposureLaw 22Transform Weakness into Power.
Fighting a battle you cannot win burns the resources you would need for the one you can.
NegotiatingAt WorkComposureLaw 28Enter Action with Boldness.
Hesitation is visible, and people read it as your own verdict on your idea.
ComposureNegotiating