Law 39 of 48

Stir Up Waters to Catch Fish.

Create disruption or controversy to attract attention and generate opportunities. By stirring up the waters, you can provoke discussion, challenge the status quo, and position yourself to capitalize on emerging trends or changes in circumstances.

Independent commentary on a principle popularised in The 48 Laws of Power by Robert Greene and Joost Elffers. Not affiliated with or endorsed by the authors or their publishers.

What it actually means

Anger is both a tell and a handle. Someone who can reliably upset you gets to choose the moment you make your worst decision, which is why provocation is more often deliberate than accidental. Read this defensively: the person who stays calm keeps control of the timing.

Where you would have seen it

A colleague makes a small dismissive remark about your work in front of others, and does it again every week. You finally snap in a meeting, and the story afterwards is your temper rather than the pattern of remarks.

Try it today

When something lands badly today, wait until tomorrow morning before responding. Write the reply now if it helps, but do not send it.

Where this shows up

Law 39 tends to come up in these parts of life. Follow a path to read the other laws that belong with it:

At Work · Composure

Laws that go with it

If law 39 landed, these are the entries people usually read next — they cover overlapping ground: law 22, law 23, law 25.

FAQ

Law 39: quick answers

What is law 39 of the 48 laws of power?

Create disruption or controversy to attract attention and generate opportunities. By stirring up the waters, you can provoke discussion, challenge the status quo, and position yourself to capitalize on emerging trends or changes in circumstances.

What does law 39 actually mean?

Anger is both a tell and a handle. Someone who can reliably upset you gets to choose the moment you make your worst decision, which is why provocation is more often deliberate than accidental. Read this defensively: the person who stays calm keeps control of the timing.

What is a real example of law 39?

A colleague makes a small dismissive remark about your work in front of others, and does it again every week. You finally snap in a meeting, and the story afterwards is your temper rather than the pattern of remarks.

How do I apply law 39 today?

When something lands badly today, wait until tomorrow morning before responding. Write the reply now if it helps, but do not send it.

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Laws of Power is independent commentary on principles popularised in The 48 Laws of Power by Robert Greene and Joost Elffers. It is not affiliated with, endorsed by, or connected to the authors or their publishers, and it does not reproduce the book.